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>> a priceless moment there from george w. bush. went or very narrowly, built a little bit of a lead and kept it until the very end and more recently in 2004, george w. bush running for re-election. again, a very competitive close race with john kerry for a long time. after the first debate george w. bush came down, a lot of people said that he was shaky in that debate, didn't answer a question about the iraq war very well and stabilized the race a little bit and in the end, in the final debate, look at this, almost tied coming in, bush starts to pull away with a strong last debate performance where he made a connection on faith. >> it's very personal. i pray for strength, i pray for which is dornlgs i pray for our troops in harp's way, i pray for my family. i pray for my little girls. prayer and religion sustain me. i receive calmness in the storms of the presidency. >> calmness in the storms of the presidency from george w. bush. he went on then from that debate to keep his lead and to win that election. >> and joining me now is c
>> a priceless moment there from george w. bush. went or very narrowly, built a little bit of a lead and kept it until the very end and more recently in 2004, george w. bush running for re-election. again, a very competitive close race with john kerry for a long time. after the first debate george w. bush came down, a lot of people said that he was shaky in that debate, didn't answer a question about the iraq war very well and stabilized the race a little bit and in the end, in the final...
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w. we begin tonight keeping them honest with a gap between winning and spinning, with the first presidential debate now history, the verdict is in. a string of pundits agree, and so do observers and undecided voters we polled according to wolf blitzer's sources. so does president obama himself even. mitt romney had a very good night last night and president obama did not. here's the headline in denver, where the debate was held and where this morning the hometown paper scores it round one, romney. the left-leaning slate.com's john dickerson calling it the best moment of mitt romney's campaign. obama supporter andrew sullivan calls it the president's worst public performance bar none of his campaign. "time" magazine's joe kline asked did the president send out his body double tonight. critical reviews across the board. the consensus and also the political reality now staring team obama in the face. there is also no denying that no matter who wins or loses a given debate, each side immedia
w. we begin tonight keeping them honest with a gap between winning and spinning, with the first presidential debate now history, the verdict is in. a string of pundits agree, and so do observers and undecided voters we polled according to wolf blitzer's sources. so does president obama himself even. mitt romney had a very good night last night and president obama did not. here's the headline in denver, where the debate was held and where this morning the hometown paper scores it round one,...
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in 2004, george w. bush got outspent by $100 million. so the unions and the super pacs on the left and george soros funded super pacs, you're going to have plenty of money. i'm not worried about that. what i'm very excited about is having the resources to respond to your attacks. >> this is actually an important point. dan eagan has an important piece that folks should take a look at. between charlie and all the other groups out there, they've had a lot of money. whether that money has been strategically spent is the question. we've focused a laser on the middle class. there's a week in august where restore had an ad up about jobs, crossroads had an ad up about the debt. >> those are three republican-oriented super pacs. >> romney was advertising on welfare reform. if you're a voter in toledo, you're saying what is the story they're trying to tell about president obama? i get that they don't like him but what is the strategy here? on the republican side, a reason that the money has slowed down a little bit is that people are disappointed
in 2004, george w. bush got outspent by $100 million. so the unions and the super pacs on the left and george soros funded super pacs, you're going to have plenty of money. i'm not worried about that. what i'm very excited about is having the resources to respond to your attacks. >> this is actually an important point. dan eagan has an important piece that folks should take a look at. between charlie and all the other groups out there, they've had a lot of money. whether that money has...
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kennedy, and in 2000 when gore was condescending toward george w. bush. the point is, more than zingers, what seems to affect the outcome is your general likability. how you come across. last point, carol, i saw newt gingrich give advice to mitt romney. he said that these debates. his expert told him it's 85% visual, how you look, 10% how you say something, your tone, and 5%, only 5% what you actually say. that would certainly reinforce this likability prism. >> well, that 5%'s kind of depressing. >> it is. >> well, let me ask you this about likability. remember in 2008, obama had a problem with likability and he's turned that around. he's now the more likable candidate. there is a danger to him to appear unlikable in this debate if he gets too snippy or too condescending or too professorial. >> absolutely because he's coming from a position of authority or power. everyone expects him to win this debate, everyone, apparently except for governor chris christie. so he will have -- there is a danger of him coming in to this thing perhaps sounding overconfide
kennedy, and in 2000 when gore was condescending toward george w. bush. the point is, more than zingers, what seems to affect the outcome is your general likability. how you come across. last point, carol, i saw newt gingrich give advice to mitt romney. he said that these debates. his expert told him it's 85% visual, how you look, 10% how you say something, your tone, and 5%, only 5% what you actually say. that would certainly reinforce this likability prism. >> well, that 5%'s kind of...
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he doesn't come from a border state like john mccain or george w. bush did. he has not done a great intense voter outreach with the latinos because he ran out of money after the primary. he -- let me just be absolutely truthful and give smu straight talk as john mccain would say. mitt romney dug himself into a hole with latinos during the primary. he said some things that are coming back to haunt him. he now needs to find a way to dig himself out of that hole. i think the only way he will do it is if he really continues the intense activity outreach with latinos, speaks to latinos as directly as he can and as often as he can between now and november 6th. he has to regain trust. >> all right. >> we have to leave it there. anna, of course, we'll be watching this, and we'll bring you back tomorrow. he will be talking to all the sing single ladies as well as other folks tonight. good to see you both. >> gracias. >> gracias. first presidential debate tonight. watch it here on cnn starting at 7:00 eastern. >> dozens of whales beach themselves. we'll find out what's
he doesn't come from a border state like john mccain or george w. bush did. he has not done a great intense voter outreach with the latinos because he ran out of money after the primary. he -- let me just be absolutely truthful and give smu straight talk as john mccain would say. mitt romney dug himself into a hole with latinos during the primary. he said some things that are coming back to haunt him. he now needs to find a way to dig himself out of that hole. i think the only way he will do it...
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. >> reporter: leonard rodriguez coordinated strategy for george w. bush's presidential campaign. we met in his san antonio home. >> how do candidates fall into this pitfall of appearing to pandering to a bloc. >> talking one way to a group of individuals and then going into the next event and talking predominantly to a group of hispanic individuals. it forces a candidate to look out there, know he's not talking and delivering a message that has to bring the two groups of people together. >> reporter: television ads offer a snapshot to president obama and mitt romney's strategy in courting latino voters. the obama campaign is using latino celebrities, targeting education, immigration and the appointment of sonia sotomayor as the first hispanic justice on the supreme court. but the romney campaign is using family. mitt romney's son, craig, who speaks fluent spanish, talks about american values and bipartisanship. this is the chief marketing offer of cultural strategies, he's analyzed the marketing strategies and sees obama and romney targeting specific groups in the latino communit
. >> reporter: leonard rodriguez coordinated strategy for george w. bush's presidential campaign. we met in his san antonio home. >> how do candidates fall into this pitfall of appearing to pandering to a bloc. >> talking one way to a group of individuals and then going into the next event and talking predominantly to a group of hispanic individuals. it forces a candidate to look out there, know he's not talking and delivering a message that has to bring the two groups of...